The spring and summer markets are heating up and competition is at an all-time high. With inventory and supply still falling short of the massive demand, agents everywhere are scrambling to handle their buyer clients' needs while pulling out all the stops in the hunt for seller leads.
So how do you stay productive (and optimistic) in such a frenzied market? Is it even possible to up your listing game when inventory looks so bleak? First, and foremost, the answer is a resounding yes. Listed inventory may be lower than we'd like, but that doesn't mean that it doesn't exist. It simply means your seller lead generation strategies need to be more creative than ever.
Let Your Technology Work For You
There are plenty of smart strategies for finding and converting seller leads, however, agents are busier than ever before. They're feeling "flattened" by massive buyer demand, endless bidding wars, and difficult expectations. Essentially, it's impossible to do it all without a little bit of help.
The seasoned agents know that it's critical to rely on the right technology to stay ahead. Tools and services that allow you to focus on the right things, be in the right place and passively capitalize on opportunities. (Let your tech & tools work for you!)
Here are 3 tools that are helping agents target seller leads.
1. Landing Pages (& Custom Forms)
Landing pages are a great way to be more targeted with your lead generation. If you want to specifically target seller leads, there are a variety of unique landing pages that you can craft in order to capture their information. (Not a tech whiz? BoomTown makes DIY landing pages unbelievably simple!)
You offer something valuable to the seller, like a piece of content, tool or service, and in exchange, they offer up their contact information.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). [Unbounce]
Not sure where to start? Here are a few seller-focused examples:
2. Lead Concierge Service
Agents are busier than ever! April was the hottest month in housing history, and the spring and summer months are heating up with buyer demand soaring through the roof.
This challenging market is ripe for agent burnout. This means you should leverage technology to take busy work off of your plate. Agents need to focus on their most "dollar-productive" activities: showing homes, calling hot leads, networking in the community, meeting with clients. Because of that, lead follow-up and nurture can sometimes get pushed to the backburner.
Your database is hugely valuable and if you have a system in place to follow up with your leads, you'll have a wider variety of conversation-ready leads to work with.
The Good News: A Lead Concierge Service takes the heavy lifting of lead follow-up off of your plate.
With BoomTown’s Lead Concierge Service, Success Assurance, we listen for high interest actions and reach out on your behalf (24/7 in as little as 90 seconds) and nurture your leads for up to one year. Then, the Concierge will pass the lead to you when they're conversation-ready! This way, no lead gets left behind and you can spend your time focusing on your most dollar-productive activities.
3. Smarter Digital Advertising
A smart digital advertising strategy is critical to be competitive in today's market. If 2020/2021 taught us anything in real estate it's that your business needs to have a strong digital presence and a way to manage your lead funnel.
BoomTown clients have been thriving (despite this challenging market) by getting creative with digital advertising.
By leveraging Marketing Central, BoomTown's self-serve advertising portal, agents can target specific audiences and create high-converting ads in just a few clicks.
Here are a few ways to target seller leads through Facebook & Instagram ads:
- Showcase new construction with builder incentives
- Promote a listing that sold way over asking price (This is happening left and right!)
- Create an ad for a Home Valuation Landing Page
- Share your recently solds
How Does Marketing Central Work?
Through Marketing Central you can create and promote your own advertising campaigns with just a few clicks. You can connect your Facebook business page to sync your name and brand with every ad and set your own budget. Once the campaign starts, use our built-in reporting to check the results! Not only can promoting a listing get you more leads, it’s also a great way to show your listing clients what you’re doing to get more exposure to their property.