They say the fortune is in the follow-up! Want to improve your real estate lead follow-up? BoomTown paired up with RealTrends to conduct a study that would determine the most dollar-productive follow-up activities. 

Such as...

• Marketing should target potential new leads and former clients Real estate agents who include their sphere of influence in their marketing campaigns have, on average, 9% more transaction sides than those who focus solely on attracting net-new clients.

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