The average person spends nearly two hours on social media every day, so social media is one of the best places to grab consumers’ attention. 83 percent of consumers say online reviews influence their perceptions about companies and 80 percent report that negative online comments changed their purchasing decision.
There’s a lot at stake, so it’s important to monitor your online reputation on a regular basis. Here are some ways you can search for real-time social mentions and sentiment.
Set Google Alerts
Google Alerts allow you to keep tabs on mentions about you, your business, your service, or your website. You can set alerts for specific keywords, or simply your name or your company name.
With Google Alerts, you can:
Monitor Your Brand – Alerts let you know what your clients are saying about you. Monitoring your brand reputation is important, and this way you can be made known to both the good and the bad.
Monitor Competition – It’s not a bad idea to stay knowledgeable about your competitors as well as your own brand. You can get the pulse for their business and if they get any positive or negative reviews.
Monitor the Industry – Alerts can also help you stay up-to-date on general real estate industry news. Find out about market shifts, new technology, or housing trends.
Google Analytics not only tracks your website traffic, but can also be used to monitor social media progress. You can set it up to show which social media platforms your website visitors are coming from and if any other websites link back to your content.
Social Search Tools
IceRocket is a free tool that lets you instantly search blogs, Twitter, and Facebook for specific terms. You’re not required to create an account and the tool is simple to use. Type your name or company name in the search box and select the channel you want to search, or choose ‘search all’.
Topsy is a powerful search tool specifically for Twitter. Topsy offers several options, such as social search, social analytics, and social trends, to allow you to keep up with mentions about you, your competition, and general discussion about real estate.
Buffer is a great tool to schedule posts on your social media channels. Buffer also provides multiple features for analytics and reporting, such as tracking interactions on your social posts and measuring engagement metrics like comments, clicks, likes, and shares.
A Dedicated Person or Set Schedule
Social media management is one of those things that can easily fall through the cracks if you aren’t making a dedicated effort to keep up with it. The best way to stay on top of your social media monitoring is to have a dedicated person on your team in charge of the task. This could be part of an admin’s duties, or you could hire a virtual assistant, or even a full-time social media manager, depending on your business’ specific brand and needs.
Whether you hire for the role or not, it’s important for whoever is responsible for your social media to have a set schedule for when to check for any mentions of your business on social media, and respond accordingly if necessary.
Create a Hashtag
A fun and easy way track mentions as well as encourage engagement is to create a hashtag for yourself or your business. Encourage your clients to use this hashtag whenever they mention you so you can keep track. This is also some great free marketing!