In November 2022, the Internet as we know it changed with the introduction of ChatGPT to the general public.
Also known as a chatbot, ChatGPT is an artificial intelligence tool that generates written responses to human prompts and is powered by human data. Countless industries felt the effects of the AI tool, with many fearing it’d replace humans altogether.
Rest assured, ChatGPT isn’t here to take your job. Real estate is a people-first, human-centric industry — a robot simply cannot replace the uniqueness and depth of skill and expertise you bring to the table.
Thankfully, you can use the increasingly popular chatbot as a tool to support you. Here are some smart ways to partner up with ChatGPT to make your work life easier.
Ways to Make ChatGPT Work for You
Before we dive in, we have an important announcement: ChatGPT is a launching point — you need to add your expertise and personal touch. Don’t just copy and paste straight from the bot’s mouth, or your clients will be able to tell that it's inauthentic.
Now that you’re up to speed that it’s possible to work with ChatGPT instead of against it, here are some of our favorite ways to use the tool.
Write Your Listing Descriptions
As the saying goes, you never get a second chance to make a good first impression.
As you prepare for new listings to go live, having an effective, informative, and eye-catching listing description can make all the difference in getting interested buyers in the door… or the listing falling flat.
Use ChatGPT to help you write your listing descriptions quickly and easily.
Here’s how you can get started:
Step 1. Get Clear On Your Ask (a.k.a., The Prompt)
ChatGPT works off prompts, or the requests you type into the tool. This is what guides the chatbot to generate a response.
For this example, we wrote the following prompt into ChatGPT:
Please write a brief, one-paragraph listing description for a 4-bedroom, 2.5-bathroom home in Tulsa, OK. The home has a sizable backyard, renovated kitchen, and a finished basement. It's in a walkable neighborhood also located near Downtown Tulsa.
Step 2. Results Are Ready
Once you click “Generate Response,” ChatGPT gets to work in a matter of seconds.
Let’s see what it gave us as a result of our need for a listing description for a dreamy home in Tulsa:
Welcome to this stunning 4-bedroom, 2.5-bathroom home in Tulsa, OK! Nestled in a walkable neighborhood near Downtown Tulsa, this beautiful residence offers the perfect blend of style, functionality, and location. The renovated kitchen with its sleek design and modern appliances is a culinary enthusiast's dream.
The spacious backyard provides ample space for outdoor activities and relaxation. With a finished basement that offers versatility and extra living space, this home truly has it all. Don't miss the opportunity to make this your dream home in an ideal location.
Not too shabby, eh?
Step 3. Review and Redo (As Needed)
It’s important to note that ChatGPT is, in fact, a robot. Its response to us lines up with the prompt we gave, but we need to triple-check it isn’t creating a listing description that’s too lofty. Make sure to review and ensure the response is accurate.
You can also click “Regenerate Response” to see other options and iterations the bot has written, giving you a nice variety of descriptions to choose from.
How easy is that?
Make the Most Out of Your Email, Text, and Call Templates
Sometimes it’s hard to know exactly what to say or write, especially across the countless channels you have to manage for your business: email, social media, texts, and phone calls.
Skip the guessing games and writer’s block and ask ChatGPT to help. The tool can write entire email nurture campaigns, caption your posts, craft nifty text replies, and even create personalized phone scripts for you.
Try it Out
Prompt ChatGPT with the following:
Please write a caption for my social media post about my new listing in [CITY/Zip].
You can then have the tool regenerate the response, or you can ask it to rewrite what it generated in a different tone, like funny, professional, catchy, and more.
Get Actionable Marketing Ideas
Believe it or not, you can tap into ChatGPT for all things marketing.
Think of the tool like an endless provider of ideas and concepts. Thinking back to our agent in Tulsa, let’s ask ChatGPT to give three ideas for pieces of marketing content to make using the following prompt:
Please give me 3 marketing content ideas I can use as an agent in Tulsa, OK.
Check out the robust response ChatGPT provided (who needs a marketing manager anyway?):
Certainly! Here are three marketing content ideas that you can use as an agent in Tulsa, OK:
Neighborhood Guides: Create comprehensive guides that highlight different neighborhoods in Tulsa. Include information about local amenities, schools, parks, entertainment options, and any unique features or attractions. This type of content can be valuable to potential buyers or renters who are researching different areas in the city. You can publish these guides on your website, blog, or social media platforms.
Homebuyer Tips and Guides: Develop informative content that educates homebuyers about the process of purchasing a home in Tulsa. You can create articles, videos, or infographics that cover topics such as mortgage options, understanding the local market, negotiating offers, and tips for a successful home inspection. By providing valuable insights, you position yourself as a trusted resource and build credibility with potential clients.
Client Success Stories: Share success stories or testimonials from satisfied clients you have worked with in Tulsa. This can be in the form of written case studies, video testimonials, or before-and-after home transformation stories. Highlight the challenges the clients faced, how you helped them overcome those challenges, and the positive outcomes they achieved. These stories humanize your business and demonstrate your expertise and ability to deliver results.
ChatGPT can be a powerful tool to support your business needs, but artificial intelligence can never replace the secret sauce a human real estate professional can provide.