Cheers to 2022, it was quite the year! As we’re preparing to embrace 2023 and all it has in store for the real estate industry, now is the perfect time to begin planning out your success in the new year.
Let’s cover everything agents need to know about business planning, goal-setting, and getting organized for next year.
#1. Start With Goal Setting
If you’re ready to make 2023 the best year for your business, it all starts with goal setting. Start broad, and get specific once you’ve mapped out your overarching goals.
Ask yourself these questions:
- What do you want to achieve in the new year?
- In one year’s time, what do you want to have accomplished?
- Where do you want to be, both in your business and personal life?
Perhaps you want to up your transaction volume by 15%, or you want to close 20 deals in 2023. Maybe you want to grow your team to hire five new agents. Or, you want to take a two-week vacation with your family without disrupting your business flow.
These goals will be personalized to you and your team, so think about what really matters to you.
After you have a vision set for your big-picture goals, it’s time to get granular. The next step of strategic goal setting is to get specific about each step you’ll need to take to achieve your larger goals.
#2. Get Organized
For each of your goals, map out a course of action. This is where you’ll leverage the power of organization to help make your aspirations a reality.
Don’t leave anything out here, think it all through — but keep your plans within reason. A successful goal-setting strategy is something that you can actually achieve within the allotted time.
Let’s say you want to close 20 deals next year. To do that, you’d likely need to close 5 deals per quarter.
So, you’d want to figure out:
- How many leads do you need to be generating per month to drive this conversion rate?
- How many transactions does each agent on your team need to close per quarter?
- Do you have the tools and software in place to support this scaling of your team’s operations?
Each concern will likely unfold more action steps you need to be taking to achieve your goal.
For example, if you know you need to be generating a specific number of leads per month, what’s your outreach strategy like? How many phone calls do you have to make?
Ready for Conversion-Ready Leads?
By taking initiative and planning your weekly actions, you can set smaller milestones that help you achieve your bigger annual goals.
Pro Tip: This is where the power of accountability kicks in. If you lapse on your weekly and monthly tasks, it may be more difficult for you to maintain a course that supports the achievement of your larger goals.
Stay motivated, maintain your momentum, and take every day as an opportunity to achieve your goals!
#3. Build Out Your Business Plan
Once you’ve locked down your larger goals and mapped out the measured steps you’ll need to take to achieve them, you can build out a business plan that’s in tune with your aspirations.
In the business plan development phase, you want to convert your to-do tasks into reliable, actionable strategies. This is where you’ll make sure that your team has all of the tools that they need to succeed, and that your workflows utilize them to unlock the fullest potential.
Your business plan should clearly and articulately state your 2023 plans for marketing, finances, and operations. All goals should be firmly defined — and don’t forget to include a budget.
Use this as an opportunity to restate your overarching goals, define your business, and differentiate your unique service offerings from your competitors. This may be a good time to define your niche, revisit your brand’s mission and vision, and hone your company values.
Remember: It Takes a Team
If you’re working together as a real estate team, it’s important that everyone is involved in this process. If you don’t make everyone aware of your goals, they won’t be able to work their hardest to achieve them by the end of 2023.
Having transparent communication with your entire team can help you create realistic expectations — and troubleshoot before issues arise.
Make sure to loop your team members into your goal-setting process for 2023 to boost your success in the new year.
Ready for the BoomTown Effect!