Having a sleek IDX website with fresh listings is pivotal for a successful real estate business. But at a time when your digital presence is so important, how can you go even further to drive more lead generation?
Custom landing pages with contact forms are a smart and easy way to convert more online traffic into leads. A landing page is simply a standalone page on your website that offers something valuable to your users in exchange for contact information. (Making them super powerful lead generation tools!)
Here are a few examples:
- Home Valuation Page
- Neighborhood Guide
- First-Time Homebuyer Course or eBook
- Instant Offer
- Coming Soon Listings
- Credit Repair Program
- Seller Lead-Specific Page
A simple way to think about landing pages is that they’re the final stop before becoming a lead. You cast your marketing net across all sorts of channels (digital advertising, social media content, webinars, billboards, etc.) and you need those marketing efforts to drive the lead to a “landing” spot.
A Simple & Customized Experience
Here’s a little Marketing 101 Crash Course. The consumer holds the power. They can leave your site in an instant with the click of a button. And in this digital world of lightning-speed innovation, consumer demands are at an all-time high.
Think about it… we order food instantaneously after browsing dozens (if not hundreds) of options. We’re used to clicking targeted ads, landing on beautiful pages, and interacting with apps that we enjoy. Which means it is your job as the agent to meet those demands and exceed expectations. To build a seamless, enjoyable experience that allows you to stay competitive with the Zillows of the world.
The lead journey (the experience from the first click to the final action taken) should be two things: simple and customized.
So, as you’re building these landing pages (and the rest of your digital presence, including your homepage and your social media channels) as yourself — am I delivering a simple and customized experience?
Targeting your landing pages correctly can increase conversion up to 300%! [TrueList]
How to Get Started
This will look a bit different for everyone, depending on what solution you use to host/build your website. If you’re using something like WordPress, Wix, or Squarespace, you can find some pretty simple guides to help you create landing pages on your own. Just make sure you include a contact form! That’s the golden ticket for lead gen.
If you work with a website developer or website services provider, they should be able to help you build out landing pages as well.
BoomTown makes it easy to create custom content for landing pages with contact forms that are designed to skyrocket your lead conversions. With new tools directly in your BoomTown CRM, users can create sleek, customizable, targeted landing pages in seconds. Giving you the power to expand your brand, drive more traffic, improve your SEO, and send more leads into your pipeline.