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30 Minutes of Lead Nurturing a Day will Keep the Boss Away

 

You’re running on empty trying to do everything at once, and there’s a nagging voice reminding you about lead nurturing. It might not just be the voice in your head. The most valuable use of your time is face-to-face, with people, but in order to keep those meetings coming, you know you need to nurture your pipeline, AKA your future face time.

Out of Office Reply

But time management, self-management, and structuring the chaos can be hard. Let’s make it simple. A relationship-building sprint in a 30 minutes lead nurturing session each day. You’re already good at this because it really comes down to customer service fundamentals:   

  • Do your homework
  • Respond quickly
  • Provide value

Prep yourself and Prioritize your Lead Nurturing

Get your head in the game

  • Commit to 30 minutes of dedicated followup each day (’tis the season for resolutions, right?).
  • Name this appointment with yourself and mark it on the calendar. Now it’s real.
  • Shout a positive mantra, blast some music – whatever you need to do to get in the zone for your power half-hour.

Prioritize your database. (This is the secret weapon)

  • Use your system to turn your beast of a contact pool into manageable lists of similar groupings
  • Start with the low-hanging fruit:
    • Hot leads in your system looking to buy and sell in the next 90 days
    • Leads that your system ranks with a high fit score

Reach Out the Smart Way

We’re not talking about cold-calling or one-off emailing random members of your database. This is 30 minutes of strategic focus! Lead nurturing and follow up might conjure up harrowing images of exhausted agents dialing until their fingers are numb, but today’s tech arsenal makes that a thing of the past.

Create a Communication Game Plan

  • Start with a quick text asking to set up a call time
  • Schedule the call and pull up your relevant profile information and scripts
  • Add notes and to-dos after the call so you don’t drop the ball
  • Set up your lead on an instant alert or relevant drip campaign
  • Move on to the next!

Contact Leads Efficiently

  • Know when to contact your leads (For example, the BoomTown system will show when a lead is back on your website, so you know now would be a perfect time to give them a call.)
  • Use an auto-dialer
  • Send text messages
  • Craft a mass email to send to your targeted groups

Learn About A Predictive CRM

Automatically Respond

Automated marketing is the crux of time-saving and is a good idea for the long play. Bear in mind these play a supporting role in your lead nurture game, but are good for instant follow-up for returning visitors.

Drip campaigns

Automatically send tailored email communications to specific groups of leads. (e.g. returning website visitors). This is a good way to keep your leads who are farther out in the process, engaged and on the road to conversion.  

Listing Alerts

have your system send out automatic listing updates to your leads with new properties so you won’t have to do it daily.

Stay Organized for Tomorrow’s 30 Minute Nurturing Session

  • Use categories for certain leads that may be on the fence or are shopping in a specific price range
  • Set your categories up on relevant alert or drip email campaigns.
  • Set to-dos and reminders to follow up with leads on their time.

As you prepare to start a new year, a new chapter, a new plan, a new everything, start incorporating this into your day. It’s a super-fast and effective way to stay on top of your database. It’s 2016 and there’s too much opportunity, and too many people waiting for you to reach out, be effective and help them.

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