4 Tips for “Spring Cleaning” Your Real Estate Business
The hot summer housing market is just around the corner. Is your real estate business ready?
All agents who want this season to be their most successful one yet should be taking a moment to prepare for the upcoming shifts in the market. Typically, summertime sees a surge of buyer demand alongside more homeowners listing their properties for sale.
According to a study that investigated the times of the year when people are more likely to move, June is one of the busiest months — with July 31 being the single most busy day for moving in the U.S.
For agents, this means that more buyers and sellers usually enter the market at this bustling time of year.
If you want to capitalize on these opportunities and lock in more transactions to grow your business, there are steps you can already start taking to prepare for the summer real estate rush.
4 Best Practices to Prepare for Real Estate’s Summer Rush
Agents, it’s time to take notes. We’ve put together four must-do tasks to help you strategically “spring clean” your real estate business.
From optimizing your workflow to making sure that your tech stack is equipped to boost its bandwidth, here’s everything you need to do.
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#1. Polish Up Your CRM Contact List
First things first, it all starts with your CRM. Your database of contacts is like a goldmine for your business — but whether or not you activate its full potential depends on how you leverage it.
To ensure that your database is ready to roll into real estate’s busiest time of year, take some time to review your contacts.
Correct any errors, add any additional insights you may have, and tag all of your contacts under the correct categories — so you’ll know at a glance where they lie in your funnel (are they lukewarm, cold, or ultra-hot?) and what their transaction type is (buyers, sellers, downsizing?).
Having a clean contact database means that when you get a rush of new leads, you’re prepared to do your best business and use your CRM to its full potential.
#2. Audit Your Technology Tools
If you haven’t performed a technology audit recently, now is a great time to make sure that all of your tools are working well for your business.
Look for any possible system upgrades or new offerings that may be available to improve your efficiency. We recommend doing some quick research on the websites of your tech providers or reaching out to service teams to get the inside scoop on all things new.
As you review your current set of technologies, prioritize automation — which can help you do more without actually having to do more.
To streamline everywhere you can to get the maximum efficiency out of your tech software, make sure that you’re leveraging smart integrations. Automation frees up time in your day while giving you access to more business opportunities.
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#3. Enhance Your SmartDrip Marketing Campaigns
Are your SmartDrip campaigns in need of a refresher? As you’re automating your workflow, make sure to give your SmartDrip nurture campaigns some TLC before summertime hits.
When you use our Predictive CRM, you’ll be instantly empowered to generate interest with personalized drip campaigns that send out emails and texts on your behalf.
Revisit your action plan and customize your nurture cadence to make sure that you’re hitting the optimum number of touchpoints — which is ten, per lead, per month — and are reaching out on diverse platforms, like email, text, social media ads, and more.
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