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5 Easy Ways to Beat Real Estate Competition

It’s a new year, with new goals, and I’d be willing to bet they fall in line with outshining your competition and building your real estate business. You’re probably already feeling overworked and over-committed and Torschlusspanik is starting to set in. That big bite of German is the fear that opportunities are slipping away and time is running out. Fear not, and cut through the chaos. You’ve got this:

Find your Niche

No matter how you pronounce it, find one.  A “specialty” helps you build trust, create a stellar reputation, and save headaches (and money).

Not only that, potential clients want you to have one. Their home search or selling process is special. They want to work with someone who is just as special. They want you to make it easy and tell them if this house/neighborhood is for them…or not.

  • Analyze local demographics for trends
  • Choose something you know and love (historic homes, green homes, your own neighborhood, etc.)
  • Find a particular development, neighborhood or condo building
  • Evaluate your past successes
  • Tap into existing networks like your kid’s school

Know Your Market

This seems obvious, but it gets ignored when there’s no time for research. It’s the seemingly trivial details that separate you from the herd, and a great agent takes their market information, translates it, and provides their clients with useful insights.

Wanna make it simple? Have a system that pulls in new listings, status changes and price updates from your MLS right into the CRM. For example, BoomTown builds a custom “hot sheet” and listings are even automatically matched to leads (so there’s no need to go sorting through your database). 

BoomTown Hot Sheet

Reach [insert magic number] People Each Day

Know how many people you need to reach each day to hit your yearly goals. Tom Ferry ‘s business plan has a simple formula to get this done. Once you get the number, hold yourself to hitting it each day. As Ferry says, “Do something today that your future self will thank you for.”

tom ferry business plan

Communicate the Right Way 

Anyone can share anything with everyone. This is a blessing and a curse, and sharing for the sake of sharing is not a strategy. Cut away from the noise and the sameness you need to make sure you’re delivering valuable information in the appropriate channel.

  • Blog better. This isn’t a platform for re-posting listings. Share content to humanize your brand, tout your neighborhood know-how, and offer helpful tips. 
  • Email smarter. Use drip campaigns and mass email to make your life easier, but tailor your campaigns to your audience and their needs.
  • Text more. According to a SAP study, 64% of consumers think businesses should use SMS more often. It’s an easy way to make contact that’s convenient and simple for your prospects, and more likely to get a response. 

Make More Time

It really is possible. Save yourself from the time vampires by working smarter.

  • Organize your database with custom categories, and segment based on price point, category, you-name-it, for more efficient outreach
  • Use an autodialer to eliminate tasks like manually dialing every phone numbers and leaving countless voicemails
  • Track yourself! Log calls & notes to keep track of exactly what you talked about

Beat Real Estate Competition

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