How to Free Up 36 Hours Using Email Smart Drips

March 26, 2016

Esther Lee

The Problem In Real Estate

The “cherry-picking” of leads has been a perennial issue within real estate. Particularly when things get busy, agents are prone to focus solely on the low-hanging “hot” leads. They neglect the rest of the leads in their pipeline that would have been converted had they continued nurturing them.

But I get it. Time is a commodity, and wasted time equals wasted money. Let’s say it takes an agent an average of 3 minutes to write a personalized email to a lead. If that agent typically sends 24 emails a day, that’s 720 emails in a month, which equals 2,160 minutes, or 36 hours. What if you could get those 36 hours of your life back?

BoomTown’s Smart-Drip reduces the time that agents spend manually following up with leads, freeing up more time for them to actively prospect a larger volume of leads (read: close more deals).

Why Should I Automate Emails Through a CRM?

According to a study, 55% of marketers cited “quality of their database” as the largest barrier from effective email marketing, while 32% cited a lack of integration. But email marketing was found to be the second most-effective ROI generator, behind SEO.

While there are a number of email marketing platforms out there, this type of software is designed more for “batch and blast” type emails. However, open rates for drip emails are about 80% higher than single sends, and the average drip click-through rates are 3 times higher (Source: Vero).

Data Gives You The Power of Personalization
Having a CRM that intelligently tracks user activity gives you an upper hand when planning your email automation. The more information you have about a prospect’s search history, favorites, and website activity, the easier it is to target them with personal communications.

Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group)

Having this information at your fingertips lets you tailor your messages to their behavior. Being one step ahead with all the data provided by a robust CRM like BoomTown allows you to impress your clients by not only meeting their expectations, but exceeding them.

Sharing Library: A BoomTown Exclusive
The Sharing Library is a community-driven platform where BoomTown users can access and borrow lead-nurturing email plans entered by other BoomTown agents and lenders. These plans are ranked by an algorithm that calculates both response rate and spam rate. These plans have been shared over 1,500 times across the US and Canada!

BoomTown CRM

From our research, Smart-Drip plans with short, concise emails that incorporate BoomTown’s personalized text options like “time of day” and “day of the week” had the best response rate. Plans that stretch across a longer period of time and touch base every few weeks also perform exceptionally well, reinforcing Smart-Drip’s mission to elicit a response from leads that are further out in their buying process.

Smart-Drip Produces Results

Get a load of these stats. Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts (DemandGen Report). 79% of qualified leads never convert into clients due to lack of proper lead nurturing (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Forrester Research).

[ See What Our Clients Say About Smart-Drip ]

BoomTown clients using Smart-Drip saw a 200% increase in response rate. Our Predictive CRM eliminates manual tasks, freeing agents to work more leads and focus on building relationships. Without a CRM like BoomTown, how much money are you wasting with lost time and unconverted leads?