Teams with To-Do’s Reduce Workload & Increase Conversion

February 6, 2016

Esther Lee

Are you wasting your team or brokerage’s time and money?

There are a million and one ways to generate leads, but the real gold is in the follow up. Streamline the process of staying in touch and top of mind with a system that reminds you of your follow up tasks. Here are some benefits of having a follow-up process and setting task reminders (to-do’s) to help you cut your work in half while increasing your conversion rate.

Save Time & Increase Efficiency

If I asked you what your conversion rate is, would you be able to tell me an accurate answer? When asked, most real estate professionals give a ballpark amount of 3-5%. But actually crunching the numbers revealed that most of them were only converting at 1-2%.

LOST SALES PRODUCTIVITY

What are the inefficiencies in your process that are causing your leads to slip through the cracks and costing you money? According to The B2b Lead, 50% of sales time is wasted on unproductive prospecting. Having a set lead follow-up plan simplifies lead management, and setting appropriate to-do’s helps you stay on top of productive tasks. This combination keeps your leads from slipping through the cracks and increases productivity.

Know exactly what to do and when to continue the conversation with your leads, keep them engaged, and close the deal. For example, with our Smart-Drip Actions Plans, you can create templates that incorporate emails and follow-up tasks for calls, texts, appointments, etc. Automating your follow-up plan cuts out time you would spend on manual follow-up so you can work more opportunities.

Build Relationships With Strong Follow-Up

How many potential closed deals are you pouring down the drain because they’re not ready to buy right away? 70% of online real estate leads report they are not followed up with effectively. A study by NAR and Google showed that home buyers typically take 3 months before buying, but engage with agents earlier in the process.

44% of salespeople give up after one follow-up, yet 80% of sales require five follow-ups before converting. That means 44% of salespeople have an 80% probability they won’t close the sale [Hubspot]. Stand out from your competition who givee up early and don’t stick to a consistent follow-up plan. A system with to-do’s helps you stay connected and build lasting relationships with the people you connect with.

Continuously Close More Deals

Following up with leads can be frustrating and time-consuming, especially if they constantly reject your attempts to connect. But contrary to what most real estate agents think, lead flow is not the driving force that fuels closed deals. Effective follow-up is the backbone of the real estate business. It doesn’t matter if you generation a billion leads a month if you aren’t consistent in your follow-up.

46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. [Source: Forrester Research]

Don’t let your lead generation efforts go to waste. Remember, most home buyers aren’t ready to buy right away, but are often several months, or even years out. This does not mean they are unqualified leads. Continue nurturing them until they are ready. Think of it as front-loading your pipeline several months out. A system with to-do’s allows you to set follow-up tasks for the future, thus increasing your conversion rate over time.