The Trick to Increasing Lead Conversion

June 7, 2018

Joanna Harrison

Most internet leads require quite a bit of nurturing. Consider the fact that the average buyer cycle is 10 weeks, and many leads take even longer than that just to get an active conversation going. That means strategic (and often time-consuming) follow-up.

It can be tough for agents to know how frequently they should be following up with their leads, let alone when. It may take reaching out 6 or 7 times to get a response, but really it’s less about persistence, and more about being in the right place at the right time.

Leverage Technology

“Truthfully it just takes one great contact, at the right place, at the right time, to make a conversation happen.”

Work Smart, Not Harder, with a CRM

With BoomTown, you can utilize insights from the New Opportunity Wall (NOW Panel), to see who to contact and when. In a real time live feed, you get a prioritized list of your hottest leads. This could include leads who have just registered on your site, leads who continue returning to a specific property, or someone who has returned to your site after being away for a while. It takes the guesswork out of your follow-up, and increases your chances of moving that lead from “click” to “close.”