Tweetable Advice You can Share with Homebuyers & Sellers

Most real estate agents think their first impression happens when they first meet their client, or talk to them over the phone. The reality though is the client already has an impression about you. They’ve been looking at your real estate website for weeks, if not months. They’ve been reading what you post on social media. When they contact you, they know you’re an agent they want to work with (in a general sense). You’ve met the pre-qualifications.

So, how do you set the right impression … before you’ve even met them? Give them actionable advice that showcases your expertise. And the place to do it? Social media.

Common Mistakes Agents Make Online

The common mistake many real estate agents and teams make is they only promote their listings. Facebook is littered with them. Real estate blogs are crowded with them. None of it builds trust between buyers/sellers when all you’re doing is shouting “I have houses to sell!”

One way to create a good first impression online is to talk like a normal person. If a client was asking you about the home buying process, what would you tell them? Now, translate that onto Twitter and Facebook. Being conversational while providing expert advice shows readers (i.e. homebuyers and sellers) you know your stuff. It builds trust and convinces them to do business with you.

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Advice to Share with Clients on Facebook

Copy + paste is strongly encouraged here. Simply add Buyer Tip #X (or Seller Tip #X) at the front and then paste the social teaser. These real estate tips work well on Facebook:

Establish a price range. Use a home affordability calculator to get an estimate. It considers not only your income and down payment, but also total recurring monthly payments, like car payments and student loans.

Shop for mortgages. Online websites like Bankrate make it easy to find a variety of lenders. But don’t stop there. Talk to local credit unions and banks to see what they offer. New standardized loan estimates should make it easy to compare terms.

Get pre-approved. It doesn’t require signing a contract with a lender. However, if you call up a mortgage lender and provide some basic info, they can give you a ballpark estimate for what you’ll be approved for.

Clean up your credit before buying. You are allowed one, free credit report a year from the major reporting agencies. Use the opportunity to see what your credit score is and if there are any blemishes that need polishing.

Fix the big things. Before listing your house for sale, get an inspection. It costs a little bit of change, but can prevent thousand dollar deals from going sour. Look to fix roof damage, termites, and other major issues to get buyer interest.

Declutter and lighten up the space. Houses don’t look so spacious when the floors are covered with toys, pet hair, and random objects. Clean up any items like you were hosting the president, including kitchen counters and bathroom sinks.

Update small accessories. Switching up faucets, door knobs, light fixtures, and sometimes the sinks themselves can have a huge impact on a buyer’s interest. Small changes like these can make the house seem new and count towards a bigger offer … just for a few hundred bucks.

Advice to Share with Clients on Twitter

It’s the same deal as the pointers above. Feel free to copy and paste. The only difference is these are one-liners. Remember to distinguish between seller and buyer.

Most underrated tip to selling #realestate. Put your best square footage forward. Clean everything.

Selling a home? Get squeaky clean. Shampoo rugs, get rid of pet odors, and replace burnt-out lightbulbs.

Best advice for selling a home: Price it to the market. Rebounding after you’ve priced #realestate wrong is 4x as hard.

Home-buying tip: Don’t be afraid to visit the house twice. This decision is big, so make sure it’s right.

Want to know what you can afford? Talk to a mortgage lender to see what you’re pre-approved for. From there, narrow down.

Before buying a house, clean up your credit. Nothing hurts worse than paying higher interest for 30 years.

Buying #realestate? Don’t forget to set aside money for closing costs. They range from 1.5-2% of the home’s price tag.

3 most important things to know when negotiating in #realestate: information, preparation, and realism.

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