You want to target both former clients and new leads. As you build your database, you’ll realize that there is a goldmine of opportunities for repeat business. Agents who have systematic follow-up processes in place for both past and new leads do, on average, 22% more transactions than those who don’t
Support a diverse mix of contact types… meaning emails, video messages, texts, calls, and social media campaigns. Agents who use a mix of tact types do 29% more transactions on average.
Aim for 10 or more touchpoints per person, per month. Agents who make 10 or more touchpoints per month have 39% more sides than their less communicative peers.